Blog Posts

  • Social supply and demand
    Posted By David Henderson, 13/01/2015 4:58:40 PM

    Where does the social media supply and demand curve intersect? Or conversely, where does over or under supply strike an unpleasant cord with your online circle of friends?

  • Ditch the yellow brick road
    Posted By David Henderson, 13/01/2015 4:56:55 PM

    The vision is clear (why, you’re off to see the Wizard!). The how is not. The way forward rewards the collaborator. Success depends on the collective.

  • Are you an Ebenezer?
    Posted By David Henderson, 13/01/2015 4:35:10 PM

    Time is a precious resource; generosity its major currency. We are as wealthy as the person in the corner office or the desk next us. How and where we choose to invest our time inside or out of the office is our own decision. So, how do you spend yours?

  • Who signed up for this shit?
    Posted By David Henderson, 13/01/2015 4:29:00 PM

    Oh, that’s right, I did. We've all (or most of us have) done it. When a shiny new role is beautifully wrapped in professional fulfilment and neatly tied with a promise of development; the package looks pretty good, right? But when you open it up to find an old pair of dirty shoes, what do you do? How do smile and say thank you? How long do you wear them for?

  • Don't neglect the basics
    Posted By Nick Barnes, 30/10/2014 4:09:30 PM

    In this age of technology, it is vital that communicators remember the rules and principles of good communication and our role in making sure we design and deliver messages that get seen and heard.

  • Should I really stay in the office and play games?
    Posted By David Henderson, 29/10/2014 9:01:28 PM

    Is ‘Gamification’ even a word? I read a recent CW article Using Gamification to Improve Communication and tuned into the recent IABC #CommChat to find out more about gamification. I was thankful to know I hadn’t fallen behind the eight ball, but realized a few things that I didn’t know I didn’t know.

  • Lies, damned lies and statistics
    Posted By Nick Barnes, 24/10/2014 10:30:50 AM

    As someone who quotes numbers and statistics for a living, it might surprise you to hear that this is one of my favourite sayings. And while I am a strong advocate of measurement and being analytical in decision making, it’s a saying I strongly believe in – and here’s why.

  • There’s a reason it’s a tweet, not a cheap
    Posted By Justene Cowie, 29/09/2014 9:04:06 PM

    I think I’ve discovered the biggest black hole of time yet. It isn’t your weekly team meeting, it isn’t attempting to circumnavigate Melbourne via Hoddle Street during peak hour and it isn’t waiting for the IT helpdesk to get back to you. No, it’s the microblogging madness that knows no bounds … Twitter.

  • Building reputation one hashtag at a time
    Posted By Justene Cowie, 29/09/2014 8:52:39 PM

    “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett.

Get in touch!