Blog Post

Don't neglect the basics
Posted By Nick Barnes, 30/10/2014 4:09:30 PM

A recent survey by the PR academy found that 47% of PR and communications professionals identify measurement as an area of professional weakness.  The most popular area respondents identified for skill improvement was digital communications.

As someone who has conducted my fair share of communications reviews, a clear and common failing, certainly when it comes to communicating internally, is getting the basics right.  We are all prone to fads, but with all this information and technology, it is vital that we remember the principles of good communication and our role in making sure we design and deliver messages that get seen and heard.

While measurement and research may not be the crux of a world changing comms plan, it is critical to demonstrating the value effective communications brings

Without measurement, you are relying, at best on anecdotal evidence to know what has worked and what didn’t give you a return on investment.

Research brings insight, and without insight communicators cannot deliver.  If measurement has taken a back seat in your function to the likes of Yammer and VLOGs, you will be losing more than a fancy report filled with charts and infographics. 

For any communication to be successful, it has to be relevant and rooted in research insights.  Get the basics right first and you are more likely to create good communications that engage the audience and get the message across. 

Drop a comment
Twitter

.@Petra_Kvitova now has more tour-level titles in 2018 than any other player. https://t.co/LG45hxei97

Did you see this coming? https://t.co/chAwcxUXjV

Alan Heyward of @octanner says #recognition on its own is not the be all and end all, but it’s certainly a key infl… https://t.co/IrAWUcGK7k

Come fly with me by Micael Widell https://t.co/PgbEPt6o2T https://t.co/I02Qu3i3tt

Running for @HealingNET1: A mother’s journey to run in 50 national parks in honor of her late daughter:… https://t.co/UuNjBoDqzj

#AI has made workplace tech seamless thanks to AI that is increasingly ‘human’. #HRTech https://t.co/ysRvEPyFd7

Get in touch!

Treble